SENA Development Public Company Limited (SENA) is preparing to offer its second bond issuance of 2024, which will be a long-term bond, registered to specific holders, non-subordinated, unsecured, and with a bondholder representative for general and institutional investors. The bonds will have a maturity of 2 years and a total value of 1 billion baht.

The interest rate has been set at 5.70% per annum, and the bonds will be offered to general and institutional investors on September 27, 30, and October 1, 2024. The response has been very positive, reflecting confidence in the company's operational potential and strong corporate governance, especially after partnering with a Japanese firm to establish a joint venture, SENA HHP, marking a significant step forward in long-term real estate business.

Ms. Athika Boonrodchu, Assistant Managing Director of Fund Allocation and Investment at SENA, stated that the purpose of this bond issuance is to prepare funds for repaying bonds that are due in October. SENA's bonds are considered a suitable option for investors looking for opportunities to invest in a stable company with a strong financial position and consistent, timely returns.

“While various negative factors are impacting overall business operations, companies must adapt, and SENA is no exception. We have adjusted our sales strategies, management, and introduced new financial innovations, such as LivNex - a home savings rental program to enhance access to home ownership. In the past half-year, the company achieved a gross profit of over 1.36 billion baht and has a backlog of over 5.47 billion baht, some of which will be recognized as revenue in the second half of the year. Recently, our stable business progress has been confirmed by our global partner, Hankyu Hanshin Properties Corp (Japan), in signing the establishment of a new joint venture, SENA HHP, which is ready to move forward with long-term cooperation and investment with improved efficiency across the board.”

The SENA bonds have been rated by TRIS Rating Co., Ltd. on July 31, 2024, at a level of “BBB-” with a “Stable” outlook, which is considered Investment Grade, meaning it is suitable for investment. Interested parties can register for more information at https://campaign.sena.co.th/senabond/ or subscribe through 13 leading financial institutions as follows:

1. Asia Plus Securities Co., Ltd. Tel. 02-680-4004

2. Yuanta Securities (Thailand) Co., Ltd. Tel. 02-009-8351 to 59

3. Krung Thai Xspring Securities Co., Ltd. Tel. 02-695-5000

4. Globlex Securities Co., Ltd. Tel. 02-687-7543

5. Phi Securities Public Co., Ltd. Tel. 02-205-7000

6. CGS-CIMB Securities International (Thailand) Co., Ltd. Tel. 02-846-8675

7. Daewoo Securities (Thailand) Public Co., Ltd. Tel. 02-351-1800 press 1

8. Maybank Securities (Thailand) Public Co., Ltd. Tel. 02-658-5050

9. KGI Securities (Thailand) Co., Ltd. Tel. 02-658-8888

10. Trinity Securities Co., Ltd. Tel. 02-088-9100

11. Bluebell Securities Co., Ltd. Tel. 02-249-2999

12. Krungsri Securities Public Co., Ltd. Tel. 02-638-5500

13. ASL Securities Co., Ltd. Tel. 02-508-1567